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Marketing fundamentals
Main article: Marketing
Business model
Consumer
Core
Core competency
Customer
Customer lifetime value (CLV)
Customer relationship management (CRM)
Economies of scope
End-user
Experience curve effects
Market
Market segment
Market share
Marketing
Business Marketing
Marketing Effectiveness
Marketing mix
Marketing myopia
Marketing orientation
, also called
customer focus
or
marketing concept
Target market
Sales
Salesman
Sustainable competitive advantage
Value
Value chain
Value migration
Branches of marketing
Direct marketing
Multi-level marketing
Services marketing
Sponsorship
Subdisciplines and components of marketing
Consumer behavior
Distribution
Marketing management
Marketing research
Marketing strategy
Pricing
Product management
Promotion (marketing)
Marketing paradigms
Main article:
Marketing paradigms
Relationship marketing
Network marketing
Diversity marketing
Evangelism marketing
Consumer Culture Theory (CCT)
Customer experience management (CEM)
Main article:
Customer experience management
Brand experience
Customer interface
CEM integration
CEM organization
Experiential innovation
Experiential marketing
Experiential platform
Experiential world
Marketing strategies
Main article:
Marketing strategies
Market dominance strategies
Porter generic strategies
Mass customization
Vendor lock-in
Scenario planning
Growth strategies
Main aritlces:
Growth strategies
and
Growth Platforms
Aggressiveness strategies
Horizontal integration
Innovation
Innovation strategies
Profit impact on marketing strategy
Vertical integration
Marketing warfare strategies
Main article: Marketing warfare strategies
Defensive marketing warfare strategies
Flanking marketing warfare strategies
Guerrilla marketing warfare strategies
Guerrilla marketing
Offensive marketing warfare strategies
History of marketing
Main article: History of marketing
History of advertising
General marketing concepts
Consumer behavior
Main article:
Consumer behavior
Aspirational age
Aspirational Brand
Buyer decision processes
Prospect theory
Loss aversion
Decoy effect
Time marketing
Choice Modelling
Demographics
Demographic profile
Lifestyle
Maslow's hierarchy of needs
Direct marketing
Main article: Direct marketing
Database marketing
Direct Marketing Association
Multi-level marketing
Pyramid scheme
Large Group Awareness Training (LGAT)
Specialty catalogs
Telemarketing
Distribution
Main article: Distribution (business)
Drop shipping
Grey marketing
Logistics
Logistic engineering
Retail
Convenience store
Department store
List of department stores
Dollar store
Franchising
Retailers' cooperative
Shopping mall
Supermarket
List of supermarkets
Supply chain
Supply chain management
Wholesale
Wholesaler
Retail outlets
Main article:
Retail
Convenience store
Department store
List of department stores
Dollar store
Franchising
Retailers' cooperative
Shopping mall
Supermarket
List of supermarkets
Marketing management
Main article: Marketing management
Marketing plan
Management loose
Strategic planning
Implementation and control
Marketing research
Main article: Marketing research
Master of Marketing Research
Experimental techniques
Observational techniques
Qualitative marketing research
Concept testing
Focus group
Innovation game
Data analysis techniques used in marketing research
Choice Modelling
Cluster analysis
Conjoint analysis
Cross tab
Discriminant analysis
Factor analysis
Intent scale translation
Logit analysis
Multi dimensional scaling
Preference-rank translation
Preference regression
Industry or market research
Main article: Industry or market research
Benchmarking
Competitor analysis
Ecological model of competition
Environmental scanning
Porter 5 forces analysis
SWOT Analysis
Quantitative marketing research
Main article: Quantitative marketing research
Statistical surveys
Questionnaire construction
Scales
Sampling
Simple random sampling
Systematic sampling
Statistical surveys
Stratified sampling
Cluster sampling
Multistage sampling
Nonprobability sampling
Main article: Sampling (statistics)
Cluster sampling
Multistage sampling
Nonprobability sampling
Simple random sampling
Stratified sampling
Systematic sampling
Pricing
Main article: Pricing
Barter
Choice Modelling
Competitor indexing
Cost-plus pricing
Break even analysis
Cost-plus pricing with elasticity considerations
Markup
Discounts and allowances
Loyalty card
Loss leaders
Geographical pricing and price zoning
Penetration pricing
Price wars
Joint product pricing
Price
Odd price
Price discrimination
Price skimming
Two part tariff
Price elasticity of demand
Price points
Pricing objectives
Pricing for profit maximization
Psychological pricing
Rate of return pricing
Transfer pricing
Variable pricing and real-time pricing
Willingness to pay
Product management
Main article: Product management
Product
Product differentiation
Product life cycle management
Diffusion
Technology acceptance model
Crossing the Chasm
Technology lifecycle
Disruptive technology
Life cycle cost analysis
Planned obsolescence
Product line
Whole product
Product portfolio
B.C.G. Analysis
G.E. Multi Factoral analysis
Contribution margin analysis
Cannibalization
Product bundling
Brand management
Main articles: Brand and Brand management
Brand alliances
Brand equity
Private brand
Corporate branding
Family branding
Individual branding
Corporate identity
Trademark
Genericized trademark
List of fictional brands
Packaging and labelling
Main article:
Packaging and labelling
Mandatory labelling
New product development
Main article: New product development
Research and development
Conjoint analysis
Quality function deployment
List of product failures
Positioning
Main article: Positioning (marketing)
Discriminant analysis
Factor analysis
Multi dimensional scaling
Perceptual mapping
Preference regression
Promotion
Main article: Promotion (marketing)
Advertising
Main article: Advertising
Advertising campaign
Advertising slogan
Ambush marketing
Community marketing
Billboard (advertising)
Nielsen ratings
Product placement
Q Score
Mass media
Mind share
Sex in advertising
Subliminal advertising
Subvertising
Television commercial
Marketing communications
Integrated Marketing Communications
Kelman's source characteristics
Marketing communications planning framework
Publicity
Corporate image
Cause marketing
Doing a Ratner
Public relations
Trade fairs
Undercover marketing
Viral marketing
Word of mouth and buzz
Sales and sales promotion
Main articles: Sales and Sales promotion
Negotiation
Shill
Product churning
Sales techniques
Sales force management
Sales force management system
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